VOCES8 Foundation - UK Board of Trustees

Peter Dart - Chair

Peter Dart is the Founder of Dartahead Limited, a Marketing Consultancy specialising in helping businesses grow faster. Prior to this Peter was Chief Growth Officer for Upfield/Arivia, and before that a Director in WPP for almost 20 years, where his most important client was Unilever plc. He was previously Chairman of Added Value Group Marketing Consultancy, a company he founded in 1988 and which was bought by WPP. From 1978 – 1988 Peter worked for Unilever, where he was Marketing Director in Asia and Europe. Peter read Physics at Hertford College, Oxford, where he was also the Organ Scholar. He is a Licentiate of the Royal Academy of Music and Associate of Trinity College of Music. He is a Member of Council of the Royal College of Music, Chairman of the Royal Choral Society and the Director of Music of St Mary’s Parish Church in Wargrave. Beyond his musical interests and professional life, Peter participates in many charitable, educational and not-for-profit institutions – for instance he helped The Royal Foundation develop Invictus Games and invented the MenStar Coalition for the Elton John Aids Foundation. He has also been a Trustee of The Prince’s Foundation and the Academy of St Martin in the Fields.